Mission Statement

Our mission is to improve the health and wellness of consumers by creating the best-tasting, nourishing and convenient foods at a great value, without compromising on quality or the environment.

The CalNaturale Story

CalNaturale™ is part of California Natural Products, a leading natural foods company with a 30+ year history of innovation and excellence. We started back in 1980 with five employees and a commitment to creating nothing but the highest quality ingredients and products. Since then, we’ve grown to over 350 strong, developing many of the industry’s iconic and best-loved products.

In 2009, we expanded this tradition of excellence with the introduction of our own brand, CalNaturale. Our current product line includes CalNaturale Svelte® protein shakes, the best-tasting nutritious protein shakes in America, and CalNaturale® Wine, the premium wine made from organically grown grapes. The CalNaturale family of products can now be found in supermarkets, natural food stores, and health clubs across the country.

Even after 30+ years of innovation, accolades and awards, California Natural Products remain a third-generation family-owned business. We’re still located on site of the same family farm where owner Pat Mitchell grew and sold crops as a young man, We still carry the attitude of community support, passion for healthy products, and sincere appreciation for our fans.